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- BRAND: MERIT Beauty
- LOCATION TM: United States
- PRODUCT GROUP: Minimalist makeup essentials, complexion products, lip and cheek color, highlighting balms, brushes
- CLASSIFICATION: Clean beauty; minimalist makeup; vegan and cruelty-free; skin-first formulas
- GENDER: Unisex
- ESTABLISHED IN: 2021
- WHERE TO BUY: Visit Store
Why shop with MERIT Beauty?
MINIMALIST BEAUTY | CLEAN MAKEUP | VEGAN FORMULAS | EFFORTLESS ROUTINES | SKIN-FIRST COSMETICS | MODERN ESSENTIALS
MERIT was created as the antidote to overwhelming routines and crowded makeup bags. The brand focuses on well-edited essentials—products designed to help you do more with less. Their philosophy is simple: makeup should fit your life, not complicate it. Every product is intentionally developed to be impossible to mess up, ideal for real routines and real mornings.
Clean, Skin-Loving Formulas You Can Live In
As a modern minimalist brand, MERIT centers its formulas around nourishment and simplicity. Everything is vegan, cruelty-free, and EU-compliant, without unnecessary additives. Their complexion sticks, blush balms, and signature highlighters are crafted with skin-loving ingredients that support long-term skin health—so your skin looks and feels better even after the makeup comes off.
Intentional Beauty, Designed to Last
MERIT spends years perfecting each launch to ensure it’s not “just another product,” but a piece you’ll keep in your routine for years. The brand embodies quiet luxury: refined textures, curated colors, and a soft, natural finish that enhances rather than covers. This is makeup you can live in—timeless, effortless, and beautifully minimalist.
What People Say
ClaraD, trustpilot.com:
"Genuinely impressed. The products are even better than I expected — amazing quality. My order was delayed, but their customer service reached out quickly and handled everything with so much care and professionalism. It’s rare to feel this well taken care of as a customer. I couldn’t be happier with the whole experience."
missgirl__x, reddit.com:
"I just got my merit order today and I actually really like the blush "
hannahc-e, reddit.com:
"I love it! I have the foundation stick (i like to mix it with a milky toner for extra moisture), love the blush shades so much especially Fox, mascara is nice and doesn’t smudge, beautiful chic fluttery minimal lash vibes, and the brow products are my favourites! The pencil is so nice and thin. Serum is lovely makeup prep, supremely hydrating. Those are my favourites anyway"
