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- BRAND: goop
- LOCATION TM: United States
- PRODUCT GROUP: Clean beauty, skincare, bodycare, wellness supplements, lifestyle content, fashion (GWYN), home products
- CLASSIFICATION: Clean beauty; wellness lifestyle brand; luxury essentials; editorial-driven brand
- GENDER: Unisex (with a strong focus on women’s lifestyle and wellness)
- ESTABLISHED IN: 2008
- WHERE TO BUY: Visit Store
Why shop with Rhode?
CLEAN BEAUTY | MODERN WELLNESS | CONSCIOUS LIVING | HOLISTIC HEALTH | LUXURY SKINCARE | MINDFUL STYLE | GOOP LIFESTYLE
Goop was founded in 2008 by Gwyneth Paltrow with one intention: to share the things she genuinely loved and spark conversations that inspire women to live fully, authentically, and unapologetically. What began as a simple newsletter evolved into a global platform that explores beauty, wellness, style, culture, travel, and home. goop marries expert knowledge with a bold, open-minded perspective, creating a space where women can explore what it means to grow, expand, and continually become.
Elevated Beauty and Wellness, Backed by Science and Craftsmanship
Goop Beauty offers high-performance skincare, haircare, and body essentials crafted with clinically proven, clean ingredients. Designed to elevate everyday rituals, the line focuses on luxurious textures, science-backed actives, and formulas that deliver real results. Alongside beauty, goop’s wellness universe dives deep into research, expert insights, and thoughtful guidance—empowering women to build routines that support the mind, body, and spirit.
A World of Taste, Style, and Personal Evolution
From fashion under the GWYN label—designed in collaboration with Gwyneth herself—to curated recommendations across travel, home, and culture, goop is more than a brand; it’s a curated lens on modern living. Their editorial voice blends rigor with irreverence, offering styling inspiration, clean recipes, expert interviews, and transformative travel guides. At its core, goop champions individuality, thoughtful design, and a life lived with curiosity, discernment, and zero shame.
What People Say
TA_totellornottotell, reddit.com:
"The exfoliator is honestly amazing. I have normal to dry skin that requires regular exfoliation and this is the best one I have tried to date. It’s expensive so I buy it on sale but it also lasts me a few months so I find it worth it. Sometimes I use the exfoliating cleanser more regularly instead. "
audrey h, thingtesting.com:
"Lovely packaging and secure wrapping, candles arrived safely and smell great - luxurious and have a long burn time. Included a free fragrance oil too! Glad to see the variety of scents and sizes, especially ahead of holiday sales."
Gabrielle A, thingtesting.com:
"I have their balm trio and their Himalayan salt shampoo that I love! It has solved an issue with my hair and leaves it light, soft, and fluffy. Also with the balms, I love the packaging, texture, and color selection. "
