BRAND: goop LOCATION TM: United States PRODUCT GROUP: Clean beauty, skincare, bodycare, wellness supplements, lifestyle content, fashion (GWYN), home products CLASSIFICATION: Clean beauty; wellness lifestyle brand; luxury essentials; editorial-driven brand GENDER: Unisex (with a strong focus on women’s lifestyle and wellness) ESTABLISHED IN: 2008 WHERE TO BUY: Visit Store Why shop with goop? CLEAN BEAUTY […]
Glossier: Skin First, Makeup Second
BRAND: Glossier LOCATION TM: United States PRODUCT GROUP: Skincare, minimalist makeup, bodycare, fragrance CLASSIFICATION: Skin-first beauty; clean-inspired formulas; community-driven brand; modern essentials GENDER: Unisex ESTABLISHED IN: 2014 WHERE TO BUY: Visit Store Why shop with Glossier? SKIN FIRST MAKEUP SECOND | MINIMALIST BEAUTY | COMMUNITY-DRIVEN | MODERN SKINCARE | EFFORTLESS MAKEUP | GLOSSIER AESTHETIC | […]
L.A. Girl: Color Without Compromise
BRAND: L.A. Girl Cosmetics LOCATION TM: United States PRODUCT GROUP: Color cosmetics, complexion products, pro concealers, eyeshadow palettes, lip color, eyeliners, setting products CLASSIFICATION: Affordable luxury; artistry-driven makeup; high-pigment formulas; trend-led innovation GENDER: Unisex ESTABLISHED IN: 1985 WHERE TO BUY: Visit Store Why shop with L.A. Girl Cosmetics? AFFORDABLE LUXURY | COLOR ARTISTRY | HIGH-PIGMENT […]
MERIT: Less Effort, More Impact
BRAND: MERIT Beauty LOCATION TM: United States PRODUCT GROUP: Minimalist makeup essentials, complexion products, lip and cheek color, highlighting balms, brushes CLASSIFICATION: Clean beauty; minimalist makeup; vegan and cruelty-free; skin-first formulas GENDER: Unisex ESTABLISHED IN: 2021 WHERE TO BUY: Visit Store Why shop with MERIT Beauty? MINIMALIST BEAUTY | CLEAN MAKEUP | VEGAN FORMULAS | […]
Benefit Cosmetics: Beauty That Lifts You Up
BRAND: Benefit Cosmetics LOCATION TM: United States PRODUCT GROUP: Brow products, mascaras, primers, complexion enhancers, cheek tints, beauty services CLASSIFICATION: Prestige beauty; brow authority; playful, high-performance cosmetics GENDER: Unisex ESTABLISHED IN: 1976 WHERE TO BUY: Visit Store Why shop with Benefit Cosmetics? PRESTIGE BEAUTY | ICONIC BROW BRAND | HIGH-PERFORMANCE MAKEUP | FEEL-GOOD BEAUTY | […]
e.l.f.: Beauty for Every Eye, Lip & Face
BRAND: e.l.f. Cosmetics LOCATION TM: United States PRODUCT GROUP: Makeup, skincare, beauty tools, viral essentials, high-performance drugstore cosmetics CLASSIFICATION: Vegan beauty; cruelty-free; accessible high-performance makeup; clean formulations GENDER: Unisex ESTABLISHED IN: 2004 WHERE TO BUY: Visit Store Why shop with e.l.f. Cosmetics? VEGAN BEAUTY | CLEAN FORMULAS | CRUELTY-FREE | ACCESSIBLE LUXE | BEAUTY FOR […]
Alleyoop: The Beauty Shortcut Changing the Industry
BRAND: Alleyoop LOCATION TM: United States PRODUCT GROUP: Makeup, skincare, body care — multifunctional beauty and personal care essentials CLASSIFICATION: Clean beauty, multitasking innovation, efficient & space-saving formulas GENDER: Unisex ESTABLISHED IN: 2019 WHERE TO BUY: Visit Store Why shop with Alleyoop? CLEAN INGREDIENTS | VEGAN & CRUELTY-FREE | PLANET-POSITIVE DESIGN | SMART ROUTINES | […]
Summer Fridays: California Ease, Everyday Glow
BRAND: Summer Fridays LOCATION TM: United States (California) PRODUCT GROUP: Skincare, hybrid makeup CLASSIFICATION: Clean beauty, gentle-actives, lifestyle-driven, community-born brand GENDER: Unisex (suitable for all skin types and tones) ESTABLISHED IN: 2018 WHERE TO BUY: Visit Store Why shop with Summer Fridays? CLEAN BEAUTY | GENTLE ACTIVES | CALIFORNIA-INSPIRED SKINCARE | EVERYDAY GLOW | MULTI-PURPOSE […]
REFY Cosmetics: Clean, Simple, Confident
BRAND: REFY LOCATION TM: United Kingdom PRODUCT GROUP: Brow products, complexion products, lip products, primers, glow products, multi-functional beauty essentials CLASSIFICATION: Modern beauty brand, minimalist, multifunctional, vegan, cruelty-free, fragrance-free, Leaping Bunny certified GENDER: Unisex (designed for all skin tones and skin types) ESTABLISHED IN: 2020 WHERE TO BUY: Visit Store Why shop with REFY? MINIMALIST […]
Gen See Beauty
BRAND: Gen See Beauty
LOCATION TM: NY, United States
PRODUCT GROUP: Makeup
CLASSIFICATION: Middle Market
GENDER: Female
ESTABLISHED IN: 2022
Freck Beauty
BRAND: Freck Beauty
LOCATION TM: Los Angeles, CA, United States
PRODUCT GROUP: Makeup
CLASSIFICATION: Middle Market
GENDER: Female
ESTABLISHED IN: 2017
Axiology
BRAND: Axiology
LOCATION TM: Oregon, USA
PRODUCT GROUP: Makeup, Skin and Body Care
CLASSIFICATION: Middle Market
GENDER: Female
ESTABLISHED IN: 2013
RMS Beauty
BRAND: RMS Beauty
LOCATION TM: South Carolina, US
PRODUCT GROUP: Makeup and Skin Care
CLASSIFICATION: Middle Market
GENDER: Female
ESTABLISHED IN: 2009