BRAND: L.A. Girl Cosmetics LOCATION TM: United States PRODUCT GROUP: Color cosmetics, complexion products, pro concealers, eyeshadow palettes, lip color, eyeliners, setting products CLASSIFICATION: Affordable luxury; artistry-driven makeup; high-pigment formulas; trend-led innovation GENDER: Unisex ESTABLISHED IN: 1985 WHERE TO BUY: Visit Store Why shop with L.A. Girl Cosmetics? AFFORDABLE LUXURY | COLOR ARTISTRY | HIGH-PIGMENT […]
MERIT: Less Effort, More Impact
BRAND: MERIT Beauty LOCATION TM: United States PRODUCT GROUP: Minimalist makeup essentials, complexion products, lip and cheek color, highlighting balms, brushes CLASSIFICATION: Clean beauty; minimalist makeup; vegan and cruelty-free; skin-first formulas GENDER: Unisex ESTABLISHED IN: 2021 WHERE TO BUY: Visit Store Why shop with MERIT Beauty? MINIMALIST BEAUTY | CLEAN MAKEUP | VEGAN FORMULAS | […]
Benefit Cosmetics: Beauty That Lifts You Up
BRAND: Benefit Cosmetics LOCATION TM: United States PRODUCT GROUP: Brow products, mascaras, primers, complexion enhancers, cheek tints, beauty services CLASSIFICATION: Prestige beauty; brow authority; playful, high-performance cosmetics GENDER: Unisex ESTABLISHED IN: 1976 WHERE TO BUY: Visit Store Why shop with Benefit Cosmetics? PRESTIGE BEAUTY | ICONIC BROW BRAND | HIGH-PERFORMANCE MAKEUP | FEEL-GOOD BEAUTY | […]
e.l.f.: Beauty for Every Eye, Lip & Face
BRAND: e.l.f. Cosmetics LOCATION TM: United States PRODUCT GROUP: Makeup, skincare, beauty tools, viral essentials, high-performance drugstore cosmetics CLASSIFICATION: Vegan beauty; cruelty-free; accessible high-performance makeup; clean formulations GENDER: Unisex ESTABLISHED IN: 2004 WHERE TO BUY: Visit Store Why shop with e.l.f. Cosmetics? VEGAN BEAUTY | CLEAN FORMULAS | CRUELTY-FREE | ACCESSIBLE LUXE | BEAUTY FOR […]
EOS: Evolution of Smooth
BRAND: EOS (Evolution of Smooth) LOCATION TM: United States PRODUCT GROUP: Lip balms, body lotions, body washes, shave creams, shea-based skincare CLASSIFICATION: High-performance clean beauty; sensory-driven skincare; sustainable shea-focused brand GENDER: Unisex ESTABLISHED IN: 2009 WHERE TO BUY: Visit Store Why shop with EOS? SHEA-POWERED SKINCARE | CLEAN & HIGH-PERFORMANCE | SENSORY BEAUTY | JOYFUL […]
ChapStick: The Original Lip Care Icon
BRAND: ChapStick LOCATION TM: United States PRODUCT GROUP: Lip balms, lip treatments, flavored lip care, medicated lip care CLASSIFICATION: Mass-market lip care; heritage brand; dermatologist-trusted GENDER: Unisex ESTABLISHED IN: Early 1880s WHERE TO BUY: Visit Store Why shop with ChapStick? LIPCARE ICON | DAILY LIP WELLNESS | HYDRATION ESSENTIAL | SKINCARE FOR LIPS | CLASSIC […]
Fresh: Where Ritual Meets Science
BRAND: Fresh LOCATION TM: United States PRODUCT GROUP: Skincare, lip care, body care, fragrance CLASSIFICATION: Sensorial skincare; natural-meets-science beauty; heritage clean brand GENDER: Unisex ESTABLISHED IN: 1991 WHERE TO BUY: Visit Store Why shop with Fresh? FRESHBEAUTY | CLEAN LUXURY | SENSORIAL SKINCARE | NATURAL INGREDIENTS | MODERN ALCHEMY | BEAUTY RITUALS | CULT FAVORITES […]
Represent: British Luxury Built on Relentless Progress
BRAND: Represent LOCATION TM: United Kingdom PRODUCT GROUP: Luxury streetwear, ready-to-wear apparel, footwear, denim, outerwear, premium basics CLASSIFICATION: Luxury streetwear; high-end craftsmanship; designer menswear; UK fashion label GENDER: Primarily menswear (unisex influence) ESTABLISHED IN: 2011 WHERE TO BUY: Visit Store Why shop with Represent? REPRESENTCLO | BRITISH LUXURY | PREMIUM STREETWEAR | HEATON BROTHERS | […]
Curél: The Science of Soothing Dry Skin
BRAND: Curél LOCATION TM: United States / Japan (owned by Kao Corporation) PRODUCT GROUP: Moisturizers, body lotions, targeted dry-skin treatments, ceramide skincare CLASSIFICATION: Dermatologist-trusted; dry skin therapy; ceramide-based skincare; sensitive-skin solutions GENDER: Unisex ESTABLISHED IN: 1984 WHERE TO BUY: Visit Store Why shop with Curél? CERAMIDE THERAPY | DRY SKIN RELIEF | DERMATOLOGIST-TRUSTED | SENSITIVE […]
Alba Botanica: Where Nature Leads the Formula
BRAND: Alba Botanica LOCATION TM: United States PRODUCT GROUP: Natural skincare, body care, hair care, sunscreens, botanical treatments CLASSIFICATION: Clean beauty; 100% vegetarian; cruelty-free; eco-conscious; biodegradable sunscreens GENDER: Unisex ESTABLISHED IN: 1979 WHERE TO BUY: Visit Store Why shop with Alba Botanica? PLANT-POWERED BEAUTY | 100% VEGETARIAN FORMULAS | CRUELTY-FREE SKINCARE | CLEAN INGREDIENTS | […]
VOESH: Spa-Quality Body Care for Everyday Rituals
BRAND: VOESH LOCATION TM: United States PRODUCT GROUP: Body care, spa care, exfoliants, lotions, masks, clean K-beauty inspired treatments CLASSIFICATION: Clean beauty; vegan body care; spa-grade skincare; K-beauty science GENDER: Unisex ESTABLISHED IN: 2013 WHERE TO BUY: Visit Store Why shop with VOESH? CLEAN BEAUTY | VEGAN BODY CARE | K-BEAUTY INNOVATION | SPA-INSPIRED FORMULAS […]
Alleyoop: The Beauty Shortcut Changing the Industry
BRAND: Alleyoop LOCATION TM: United States PRODUCT GROUP: Makeup, skincare, body care — multifunctional beauty and personal care essentials CLASSIFICATION: Clean beauty, multitasking innovation, efficient & space-saving formulas GENDER: Unisex ESTABLISHED IN: 2019 WHERE TO BUY: Visit Store Why shop with Alleyoop? CLEAN INGREDIENTS | VEGAN & CRUELTY-FREE | PLANET-POSITIVE DESIGN | SMART ROUTINES | […]
Buck Mason: Modern American Classics Built to Last
BRAND: Buck Mason LOCATION TM: United States (Venice, California) PRODUCT GROUP: Menswear, womenswear, tees, denim, knitwear, outerwear, wardrobe essentials CLASSIFICATION: Modern American classics; premium essentials; heritage-inspired apparel GENDER: Unisex (primarily men’s, expanded into women’s) ESTABLISHED IN: 2013 WHERE TO BUY: Visit Store Why shop with Buck Mason? AMERICAN CLASSICS | PREMIUM ESSENTIALS | TIMELESS DESIGN […]
Zulu & Zephyr: The Art of Effortless, Ethical Style
BRAND: Zulu & Zephyr LOCATION TM: Australia PRODUCT GROUP: Swimwear, resortwear, ready-to-wear CLASSIFICATION: Contemporary, sustainable fashion GENDER: Women ESTABLISHED IN: 2012 WHERE TO BUY: Visit Store Why shop with Zulu & Zephyr? COASTAL FASHION | ETHICAL DESIGN | SUSTAINABLE SWIMWEAR | MODERN RESORTWEAR | AUSTRALIAN STYLE | CONSCIOUS APPAREL | MINDFUL MATERIALS | EFFORTLESS FEMININITY […]
Summer Fridays: California Ease, Everyday Glow
BRAND: Summer Fridays LOCATION TM: United States (California) PRODUCT GROUP: Skincare, hybrid makeup CLASSIFICATION: Clean beauty, gentle-actives, lifestyle-driven, community-born brand GENDER: Unisex (suitable for all skin types and tones) ESTABLISHED IN: 2018 WHERE TO BUY: Visit Store Why shop with Summer Fridays? CLEAN BEAUTY | GENTLE ACTIVES | CALIFORNIA-INSPIRED SKINCARE | EVERYDAY GLOW | MULTI-PURPOSE […]
Grown Alchemist: Conscious Luxury for Modern Skin
BRAND: Grown Alchemist LOCATION TM: Melbourne, Australia PRODUCT GROUP: Skincare, body care, hair care, wellness treatments CLASSIFICATION: Clean beauty, plant-powered, biotech-enhanced, premium / luxury skincare GENDER: Unisex (suitable for all skin types and tones) ESTABLISHED IN: 2008 WHERE TO BUY: Visit Store Why shop with Grown Alchemist? PLANT-POWERED SKINCARE | BIOTECH-ENHANCED FORMULAS | CLEAN BEAUTY […]
EltaMD: Science-Backed Skincare Built for Every Body
BRAND: EltaMD LOCATION TM: United States PRODUCT GROUP: Sun care, skin care, procedure care CLASSIFICATION: Professional / medical-grade skincare, dermatologist-trusted, science-backed, mineral sunscreen (zinc oxide–based) GENDER: Unisex (suitable for all skin types and tones) ESTABLISHED IN: 2007 (modern EltaMD line; origin of the brand traces back to 1988 and earlier) WHERE TO BUY: Visit Store […]
REFY Cosmetics: Clean, Simple, Confident
BRAND: REFY LOCATION TM: United Kingdom PRODUCT GROUP: Brow products, complexion products, lip products, primers, glow products, multi-functional beauty essentials CLASSIFICATION: Modern beauty brand, minimalist, multifunctional, vegan, cruelty-free, fragrance-free, Leaping Bunny certified GENDER: Unisex (designed for all skin tones and skin types) ESTABLISHED IN: 2020 WHERE TO BUY: Visit Store Why shop with REFY? MINIMALIST […]
Sonsie Skin: Skincare That Makes Your Face Glow
BRAND: Sonsie Skin LOCATION TM: United States (based in Brooklyn, NY) PRODUCT GROUP: Minimalist skincare CLASSIFICATION: Clean beauty, vegan, cruelty-free, science-backed, sustainable packaging. GENDER: Unisex (targeted to all skin types; no gender-specific line) ESTABLISHED IN: 2023 WHERE TO BUY: Visit Store Why shop with Sonsie? CLEAN BEAUTY| PLANT-POWERED SKINCARE | NON-TOXIC FORMULAS | CRUELTY-FREE | […]
Indie Lee: Skincare Born from Awakening
BRAND: Indie Lee LOCATION TM: United States PRODUCT GROUP: Clean skincare CLASSIFICATION: Clean/ethical beauty GENDER: Men, Women, and Children ESTABLISHED IN: 2010 WHERE TO BUY: Visit Store Why shop with Indie Lee? CLEAN BEAUTY| PLANT-POWERED SKINCARE | NON-TOXIC FORMULAS | CRUELTY-FREE | SKIN WELLNESS Indie Lee is a clean-beauty brand born from a powerful personal […]