- BRAND: Alexander DiGenova
- LOCATION TM: Los Angeles, California
- PRODUCT GROUP: Streetwear
- CLASSIFICATION: Middle Market
- GENDER: Male, Female
- ESTABLISHED IN: 2015
- WHERE TO BUY: Visit Store
Why shop with ALEXANDER DIGEOVA?
CULTURE-BUILT CLOTHING | HANDCRAFTED IN LOS ANGELES | DESIGN WITH INTENTION | WORN BY ICONS | LIMITED & COLLECTIBLE
Digenova is a streetwear brand founded by designer Alexander Digenova from Laguna Beach, California. Launched in 2015, the brand began as a personal journey—born from Alexander’s desire to create clothing that reflected his own lifestyle, culture, and creative influences.
Blending elements of punk, heavy metal, and grunge, each collection is an extension of his lived experience. Known for bold screen-printed graphics and a raw, expressive aesthetic, Digenova has cultivated a loyal following drawn to its authenticity and edge. With roots in underground style and a passion for self-expression, the brand continues to challenge conventions and redefine modern streetwear.