- BRAND: UP CIRCLE
- LOCATION TM: London, England
- PRODUCT GROUP: Hair, Skin and Body Care
- CLASSIFICATION: Mass Market
- GENDER: Female
- ESTABLISHED IN: 2016
- WHERE TO BUY: Visit Store
Why shop with UP CIRCLE BEAUTY?
PLASTIC-NEGATIVE | VEGAN | ORGANIC | CRUELTY-FREE | OCEAN FRIENDLY
UpCircle Beauty is a UK-based skincare brand founded in 2016 by siblings Anna and Will Brightman. The brand was born from a desire to reduce waste and promote a more sustainable approach to beauty. Known for its innovative use of upcycled ingredients—like used coffee grounds, chai spices, and fruit stones—UpCircle gives by-products from other industries a second life in high-performing, natural skincare formulas.
Each product is vegan, cruelty-free, and made with sustainably sourced ingredients, with packaging designed to minimize environmental impact. UpCircle’s mission is rooted in circularity, proving that beauty and sustainability can go hand in hand. With an emphasis on transparency and ethical practices, the brand continues to grow a loyal community that values eco-conscious choices without compromising on quality.