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- BRAND: REFY
- LOCATION TM: United Kingdom
- PRODUCT GROUP: Brow products, complexion products, lip products, primers, glow products, multi-functional beauty essentials
- CLASSIFICATION: Modern beauty brand, minimalist, multifunctional, vegan, cruelty-free, fragrance-free, Leaping Bunny certified
- GENDER: Unisex (designed for all skin tones and skin types)
- ESTABLISHED IN: 2020
- WHERE TO BUY: Visit Store
Why shop with REFY?
MINIMALIST BEAUTY | MULTI-FUNCTIONAL FORMULAS | VEGAN & CRUELTY-FREE | HIGH-PERFORMANCE ESSENTIALS | EFFORTLESS APPLICATION | SKIN-FIRST BEAUTY | MODERN MAKEUP | EVERYDAY GLOW | BEAUTY SIMPLIFIED | UNIVERSAL SHADES
REFY was founded with a clear mission: to simplify beauty and help people feel confidently themselves. The brand focuses on essentials only — multifunctional products that are easy to use, effortless to apply, and designed to deliver high-performance results without unnecessary steps. With a “less is more” philosophy, REFY creates formulas that fit an on-the-go lifestyle where simplicity and efficiency matter. All products are vegan, cruelty-free, fragrance-free, and developed for all skin tones and skin types.
A Community-Driven Approach
REFY stands apart by building a close relationship with its community. The brand listens, adapts, and creates the products people truly want — cutting through an overwhelming beauty market and bringing innovative, first-of-their-kind formulas to life. From brow essentials to complexion products, radiant skin finishes, and viral lip launches, REFY continues to expand its line with thoughtfully designed everyday staples that elevate natural beauty without complicating routines.
Cruelty-Free Values & REFY World
REFY is proudly Leaping Bunny certified, ensuring the highest global standard of cruelty-free production. Their commitment extends through the entire supply chain, supported by strict policies and independent audits. The brand also offers REFY World — an exclusive community space where members unlock tailored rewards, early access, events, and unique experiences. It’s a place built to strengthen connection, simplify the beauty journey, and inspire people to express their most confident selves.
What People Say
Shari, trustpilot.com:
"Ordered a couple of times for the mascara ( so happy it’s in brown now) and the lipstick. Fits my own lip color perfectly. After a product issue on the concealer, they came back fast and with a perfect solution! Thank you so much!"
AD Indubai, trustpilot.com:
"Their products are amazing!! I tried every single product and repurchased the ones that are perfect for my skin. You do have to mix and match and understand whether the product works for your skin colour and style of make up."
