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- BRAND: e.l.f. Cosmetics
- LOCATION TM: United States
- PRODUCT GROUP: Makeup, skincare, beauty tools, viral essentials, high-performance drugstore cosmetics
- CLASSIFICATION: Vegan beauty; cruelty-free; accessible high-performance makeup; clean formulations
- GENDER: Unisex
- ESTABLISHED IN: 2004
- WHERE TO BUY: Visit Store
Why shop with e.l.f. Cosmetics?
VEGAN BEAUTY | CLEAN FORMULAS | CRUELTY-FREE | ACCESSIBLE LUXE | BEAUTY FOR ALL | SKIN-LOVING INGREDIENTS | VIRAL MAKEUP ESSENTIALS
e.l.f. Cosmetics was built on a simple but powerful idea: beauty should be inclusive, expressive, and accessible. The brand celebrates individuality in all its forms—whether you love bold maximalist glam or prefer a soft, minimal everyday look. With products for every skill level, style, and skin tone, e.l.f. gives instant access to the best of beauty without gatekeeping or high price tags.
Clean, Vegan, and Cruelty-Free
Every e.l.f. formula is 100% vegan and never tested on animals, worldwide. The brand avoids harsh or unnecessary ingredients like parabens, phthalates, sulfates (in skincare), triclosan, and hydroquinone. This commitment makes their products feel as good on your conscience as they do on your skin. Affordable doesn’t mean compromised—e.l.f. proves you can have clean, ethical beauty at every step of your routine.
Game-Changers at Real-World Prices
From the viral Camo Concealer to the iconic Putty Primer, e.l.f. has become known for creating high-performance products that rival prestige brands—all at budget-friendly prices. Their approach combines indie-style agility with industry-leading manufacturing partnerships. They listen closely to customer feedback, innovate fast, and deliver formulas that consistently overperform. The result: everyday staples that feel luxurious, perform brilliantly, and never break the bank.
What People Say
BeneficialSlide4149, reddit.com:
" Love a lot of their products because they usually are cleaner brand, cost effective and they perform. Their cucumber setting spray is great!"
Admirable-Cookie-704, reddit.com:
"They have a lovely product called Halo Glow Liquid Filter. It works beautifully on its own or with foundation. It gives your skin a pretty dewy glow"
woodland-strawberry, reddit.com:
" Their lip oils are superb! Especially the newer glittery ones"
