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- BRAND: ChapStick
- LOCATION TM: United States
- PRODUCT GROUP: Lip balms, lip treatments, flavored lip care, medicated lip care
- CLASSIFICATION: Mass-market lip care; heritage brand; dermatologist-trusted
- GENDER: Unisex
- ESTABLISHED IN: Early 1880s
- WHERE TO BUY: Visit Store
Why shop with ChapStick?
LIPCARE ICON | DAILY LIP WELLNESS | HYDRATION ESSENTIAL | SKINCARE FOR LIPS | CLASSIC BEAUTY | EVERYDAY CONFIDENCE | HERITAGE BRAND
ChapStick began in the early 1880s with the launch of the classic black tube that would forever change lip care. By creating one of the first dedicated lip balms, the brand essentially invented an entire category—and quickly became a household name. Over generations, ChapStick has remained a trusted companion, connecting people through a simple ritual: swipe, soothe, and step confidently into the world.
Evolving with Every Need
Lev and Alina had a passion for products that not only worked but also looked, smelled, and felt extraordinary. When they couldn’t find formulas that met their standards, they created their own—combining ancient rituals, potent botanicals, and modern scientific research. This balance of sensorial pleasure and proven performance became Fresh’s signature. Decades later, the brand continues innovating with textures, scents, and formulas that make everyday routines feel transformative.
Caring Beyond the Balm
ChapStick believes that nourished lips reflect confidence, authenticity, and connection—and that care should extend beyond the product itself. The brand actively supports causes that uplift communities, with a focus on empowering LGBTQ+ youth and honoring America’s heroes. Through these partnerships, ChapStick reinforces its mission: caring for lips while championing the people behind them.
What People Say
Particular_Store_662, reddit.com:
"I love chapstick! My favorite flavors are cherry, vanilla latte, and cotton candy. I don't use them as actual lip balms (I apply them on top of it or over other lip products); I just apply them because I love the smell and taste, lol."
Kelly P., thingtesting.com:
"Chapstick is a classically well-known product for dry and chapped lips. When my lips are very dry and chapped, the medicated classic ChapStick is a great way to go. Other times, the variety of flavors, from cherry to spearmint, are fun to use. The availability and affordability of ChapStick in most stores makes this a good option for a lot of people."
beckydaviseyes, thingtesting.com:
"The go-to brand for lip balm that is high quality and affordable. ChapStick one of very few brands that has lip balm that really moisturizes my lips and keeps them soft. The quality it consistently high and the variety of options are enjoyable. "
