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- BRAND: Benefit Cosmetics
- LOCATION TM: United States
- PRODUCT GROUP: Brow products, mascaras, primers, complexion enhancers, cheek tints, beauty services
- CLASSIFICATION: Prestige beauty; brow authority; playful, high-performance cosmetics
- GENDER: Unisex
- ESTABLISHED IN: 1976
- WHERE TO BUY: Visit Store
Why shop with Benefit Cosmetics?
PRESTIGE BEAUTY | ICONIC BROW BRAND | HIGH-PERFORMANCE MAKEUP | FEEL-GOOD BEAUTY | GLOBAL BESTSELLERS | PLAYFUL COSMETICS
Benefit Cosmetics is the force behind cult favorites like Benetint, The POREfessional, BADgal BANG!, and the brow products found in millions of makeup bags worldwide. As the #1 brow brand globally, Benefit has shaped the way we fill, sculpt, and define. But beyond the products, the brand stands for something bigger: beauty that feels uplifting, playful, and joyfully human.
Icons, Experts & Global Bestsellers
Benefit dominates in multiple categories—brows, pores, and mascaras. Their 5,000+ trained pore experts offer services and treatments powered by The POREfessional lineup. The brand’s mascaras hold the #1 prestige spot across the US, UK, and Canada, with one tube sold every three seconds. With decades of innovation and a signature pink aesthetic, Benefit balances high performance with a uniquely fun, approachable personality.
Bold Hearts, Bold Impact
Giving back has always been part of Benefit’s DNA. Through the Bold is Beautiful Project, the brand supports women and girls around the world, donating proceeds from global brow services to charities focused on education, wellness, and financial independence. Since 2015, Benefit has raised over $25 million. This spirit traces back to founders Jean and Jane Ford—twin sisters who believed humor was the best cosmetic and reshaped the beauty world with their fearless, joyful vision.
What People Say
ShaniceAlisha, reviews.io:
"If you know me, you know brows are a girl’s bestfriend. So of course I had to snatch Benefit Cosmetics 4-In-1 Contour Pencil. It is AMAZING and my reaction is priceless. See this detailed first impression, demo and review to know if it’s worth the buy. "
Tracy Paterson, reviews.io:
"Great price, speedy service, choice of free samples as an added bonus!!"
Thea, reviews.io:
"All the Benefit products I have bought have been delivered efficiently and have been of exceptional standard."
