- BRAND: Axiology
- LOCATION TM: Oregon, USA
- PRODUCT GROUP: Makeup, Skin and Body Care
- CLASSIFICATION: Middle Market
- GENDER: Female
- ESTABLISHED IN: 2013
- WHERE TO BUY: Visit Store
Why shop with AXIOLOGY?
PLASTIC-FREE PACKAGING | VEGAN | CRUELTY-FREE | PALM OIL-FREE FORMULAS | SKIN-LOVING INGREDIENTS | AFFORDABLE LUXURY
Axiology is a pioneering vegan beauty brand on a mission to eliminate plastic waste from the cosmetics industry. Founded by Ericka Rodriguez in 2013 after discovering that most makeup was tested on animals, the brand began with handmade vegan lipsticks created in her kitchen. From humble beginnings on Etsy, Axiology quickly gained traction, landing in leading clean beauty retailers like Credo.
In 2022, the brand took its commitment to sustainability even further by going completely plastic-free. Today, all Axiology products are packaged in recyclable boxes made from island waste, handcrafted by a women-led cooperative in Bali. This initiative not only repurposes local trash into beautiful, eco-friendly packaging but also supports fair wages and cleaner communities.
With clean, cruelty-free formulas and a strong stance against waste, Axiology proves that bold, beautiful makeup can be kind to people, animals, and the planet.