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- BRAND: Alleyoop
- LOCATION TM: United States
- PRODUCT GROUP: Makeup, skincare, body care — multifunctional beauty and personal care essentials
- CLASSIFICATION: Clean beauty, multitasking innovation, efficient & space-saving formulas
- GENDER: Unisex
- ESTABLISHED IN: 2019
- WHERE TO BUY: Visit Store
Why shop with Alleyoop?
CLEAN INGREDIENTS | VEGAN & CRUELTY-FREE | PLANET-POSITIVE DESIGN | SMART ROUTINES | MINIMALIST MAKEUP | SUSTAINABLE BEAUTY | EFFICIENT FORMULAS | CONSCIOUS BEAUTY | MODERN MULTI-USE ESSENTIALS
Alleyoop was created to solve a problem many of us face: too many products, too many steps, and too much pressure from the beauty industry. Founder Leila wanted a routine that worked harder, faster, and smarter — so she built it herself. The result is a line of multi-tasking essentials that streamline your day while delivering impressive performance.
Minimal Effort, Maximum Impact
The brand challenges the traditional “more is better” mindset. Instead of pushing endless palettes and complicated routines, Alleyoop focuses on efficiency. Their products combine multiple steps into one, fit easily into any bag, and help you spend less time in front of the mirror and more time actually living.
Clean, Sustainable, and Purpose-Driven
Sustainability and safety are at the core of the brand: reduced raw materials, planet-friendly packaging, refillable formats, and a net-zero plastic footprint through their CleanHub partnership. With clean, non-toxic, high-performing formulations that blend science and nature, Alleyoop is redefining what everyday self-care can look like.
What People Say
PAt R., trustpilot.com:
"Back for more This is my second order of mascara. It doesn’t make my very sensitive eyes react and looks wonderful. Thank you. "
Susan Dalon, trustpilot.com:
"The brown mascara is fantastic. I have strawberry blonde hair and black mascara is too dark for my complexion. The brown shade from Alleyoop looks great on me and could have been formulated just for me , it looks so good on. Also it doesn’t clump like I’ve experienced with other brands and last all day. I also wear contacts and it doesn’t run or bother my eyes in any way A definite 10 out of 10!! I would get one today and look fantastic too!!"
Penny Fisher, trustpilot.com:
"Customer service is top notch! Requested a refund as I wasn’t sure about this product. Super friendly, genuinely care what the customer has to say. In fact, the service was so good. I decided to give it another go before proceeding with the refund. And honestly, I judged too soon. Curl lashes first then put on mascara as this has a lengthening effect for sure but does not curl, it’s clean more natural looking and buildable (within reason). I am a previous thrive customer, love their product but my eyes do not… super irritated. As for the lash nourishing portion with Alleyoop I cannot say, as I have only used it twice so far. Only downside, it’s a bit messy trying to get off. That may be some trial and error on my part though. Overall, would recommend this product for a more natural, but put together look."
